Transformational projects spanning fintech, media, automotive, and enterprise.
Case studies spanning experience design, creative direction, and design leadership across global brands.
Featured Projects
AI
M365 Copilot Evaluation - Proven ROI in 60 Days
Validated $625 per person monthly value for 20,000-license rollout, achieving 92% user adoption and two-month payback.
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FINTECH
JioBlackRock Wealth Management App
Transforming India's first fiduciary wealth advisor from product-first to goal-first through behavioural research and journey-level design.
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MEDIA
Quadrupled Revenue, Elevated Brand
Launched CNN’s lifestyle vertical with a cross-platform strategy, growing ad revenue 4x while maintaining editorial integrity.
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DESIGN OPS
From Chaos to Velocity - Barclays Design Operations Transformation
Built a design ops framework from scratch, improving delivery speed and team maturity across global banking operations.
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AUTOMOTIVE
Mitsubishi Motors - Global Digital Platform
Mitsubishi Motors Corporation needed to transform its global digital presence—a platform serving 30+ markets with wildly different requirements.
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TELECOMS
VMO2 Business Design System
Designed first digital brand guidelines and component library, improving development efficiency by 35% from day one.
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DESIGN SYSTEM
Johnson Matthey Digital Design System - 35% Faster, Zero Waste
Created a design system that cut development time by a third and reduced deployment cycles by 40%.
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AI
CogX Festival Platform & Mobile Application
Evolved annual conference into year-round digital product, enabling Series A fundraising and mobile app launch.
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ARCHIVE
Each project represents a different challenge—scaling teams, building systems, shipping products, or transforming how organisations think about design. The common thread: measurable business outcomes and lasting capability.
TechnologyVREntertainment
VR viewing and content creation platform for consumer 360 video
Designed VR content platform for Samsung accelerator, enabling accessible 360 video creation and immersive viewing.
E-commerceAIVirtual Assistant
Conversational AI design for marketplace customer support at scale
Designed AI-powered virtual assistant for eBay's marketplace platform, balancing efficiency with empathy in customer support.
RetailFashionAI
AI-powered customer engagement for global fashion retail
Created conversational AI experience for H&M, enabling brand-aligned customer support across digital channels.
BankingFinanceDigital
Continuous digital experience improvement for major UK bank
Led ongoing digital banking optimisation program, improving customer journeys and mobile experience.
BankingFinanceTransformation
Digital banking experience for UK retail banking leader
Digital banking transformation for Lloyds retail banking platforms.
AutomotiveLuxuryDigital
Ultra-luxury automotive digital experience reflecting exclusivity and craftsmanship
Created digital presence worthy of the ultra-luxury brand, with sophisticated design supporting both potential buyers and existing owners.
BeveragesFMCGBrand
Premium spirits brand experience balancing sophisticated design with e-commerce conversion
Optimised premium spirits brand digital presence, balancing sophisticated design with e-commerce conversion across diverse customer segments.
HealthcareInsuranceDigital
Digital health and insurance experience design
Healthcare and insurance digital experience optimisation for Bupa.
HealthcarePharmaAI
AI strategy and value mapping for global pharmaceutical leader
Developed AI strategy for Novo Nordisk, identifying opportunities aligned with patient-centric healthcare mission.
InsuranceFinanceDigital
Digital experience optimization for insurance and financial services offerings
Optimised digital experiences for Legal & General's insurance and financial services customers.
TechnologyEnterpriseTelecom
Digital strategy and design for enterprise technology services
Developed digital strategy and experience design for NTT's enterprise technology services.
BeveragesFMCGDigital
Digital brand experience for global beverages company
Brand and digital experience design for Asahi beverages.
ResearchDataStrategy
Digital platform strategy and experience design for global research technology company
Led digital platform strategy and experience design for Kantar's research and insights technology ecosystem.
HealthcareMedicalDigital
Digital product design for medical devices and healthcare technology applications
Designed digital products for medical devices and healthcare technology supporting practitioners and patients.
InsuranceTechnologyEnterprise
Insurance technology platform for global insurance services
Insurance technology platform design for Charles Taylor.
DigitalEnterpriseAI
Conversational AI Platform
Redesigned enterprise conversational AI dashboard, improving agent efficiency by 40%.
AutomotiveUXEnterprise
Automotive Auction Platform
End-to-end UX redesign for leading UK vehicle auction platform, streamlining bidding workflows.
DigitalCXEnergy
Smart Home Energy Dashboard
Customer experience redesign for smart home energy management, reducing support calls 25%.
EnterpriseUXGov
Standards Management System
Enterprise application redesign for global standards body, improving compliance tracking efficiency.
DigitalEnterpriseUX
Project Management Platform
UX design for enterprise project management tool, improving team collaboration workflows.
DigitalEntertainmentUX
Interactive Entertainment
Digital interactive experiences for Disney properties, blending storytelling with technology.
DigitalCultureUX
Museum Digital Experience
Digital transformation for National Gallery, enhancing visitor engagement with art collections.
DigitalUXEnergy
Business Energy Portal
Designed B2B energy management portal, simplifying complex tariff structures for SMEs.
DigitalUXEnterprise
Digital Signage Platform
UX strategy for global digital signage platform, streamlining content management workflows.
DigitalMediaPublishing
News Publishing Platform
Digital transformation for The Telegraph, modernising news delivery and reader experience.
DigitalMediaPublishing
Print & Digital Publishing
Cross-platform design for The Times, bridging print heritage with digital innovation.
Design SprintUXTravel
Destination Marketing Sprint
Led design sprint to reimagine post-pandemic travel marketing, creating new digital touchpoints.